Beauty Industry

Volcanic Perfume to Hit the Market in Iceland

The juice is made from the meltwater of the infamous Eyjafoell eruption.

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By: Jamie Matusow

Editor-in-Chief

A new line of perfume made of meltwater (the water released by the melting of snow or ice) from a glacier sitting on top of the Eyjafjoell volcano that erupted in April, is set to hit the Icelandic market. The Eyjafoell eruption spread ash and flight chaos across Europe.

“When Eyjafjoell started erupting I suddenly got the idea to bring the power of Icelandic nature into people’s homes,” explains Icelandic designer Sigrun Lilja Gudjonsdottir, head of Gydja Collection.

That is when “the idea of using water from the glacier as an ingredient for a perfume came about,” she tells the AFP news agency.

The citrus-smelling perfume, which will be produced in Grasse in southern France and will be sold in square bottles with a lava rock attached, has been named EFJ Eyjafjallajoekull.

The letters EFJ are there “so that non-Icelanders can pronounce the name of their perfume,” Gudjonsdottir says, adding however that the full name of the glacier on top of Eyjafjoell also needed to be on the bottle since “I wanted the perfume to represent the strength of Icelandic nature.”

EFJ Eyjafjallajoekull should be available in stores in Iceland by mid-November and Gudjonsdottir said she hoped her new fragrance would go on sale abroad soon, especially in duty free zones at airports worldwide.

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